You can tell Google about the different variations of your website by adding hreflang annotations to help your site rank on its search engine. This also makes visitors from other countries feel like they’re important, instead of an afterthought of your original page. Multilingual sites provide a positive website experience while earning the trust of your non-English speaking customers. Rather than relying on the inconsistencies of translation tools like Google Translate, your visitors can focus on adding items to their carts. In a global economy, your WordPress website needs to be accessible in several languages.<img class="alignleft" style="float:left;margin-right:10px;" src="https://www.extradigital.co.uk/marketing-assets/articles/articles-l/multilingualseo-lg.png" width="607px" alt="how to Get started with multilingual SEO"><h2 id="toc-0">Weglot</h2>So, for your important pages, it’s worth spending a little time checking not just the words, but also the fit of those words on the page. To edit text, you can hover over the element that you want to translate on the preview of your site and click the blue pencil icon. You’ll now see a Weglot tab has been added to your WordPress dashboard. It’s not just the visible content of your WordPress website that Weglot detects and translates. All your metadata will also be translated and available to edit within your Weglot dashboard. Ok, this one isn’t a hard-and-fast rule, and we’re certainly not trying to say that automatic translation is always bad.<h3 id="toc-1">Don’t forget key SEO best practices</h3>You should hire a professional translator and make sure the translation is correct before publishing. Also, be sure to check your website after the translation is complete to make sure everything looks right. You don’t want customers struggling with broken hyperlinks or finding themselves on an entirely different site when they click on something. To have a successful digital presence, you need to optimize your website for search engines.<ul> <li>A cloud translation management system is a scalable and easy way to get the ball rolling in your localization efforts.</li> <li>Google Trends is another useful tool that allows you to compare search volume for different terms over time.</li> <li>Self-referencing hreflang tags, as the name suggests, point to the current page itself.</li></ul>It enables Google to determine the appropriate page version to display based on the user's language preference and region. Then, you can use a translation plugin like Weglot to translate your site into one or more new languages in no time. Your multilingual WordPress website is up and running as soon as you’ve installed the Weglot plugin – there’s nothing else to it! Once you head over to your website, you’ll see a newly added language switcher making it easy for your website visitors to change between the language of their choice.WPML gives you the option to automatically add a language switcher as a sidebar widget, in your navigation menu, or display as a list. WPML makes it straightforward to set up a multilingual website under one WordPress installation. Its setup process is easy, letting you quickly choose languages for your site and start translating your content. WPML translates over 40 languages and allows you to edit language variants with their built in editor. You also have the option to organize different content in directories under the same domain, sub-domains or in different domains entirely. Polylang is a powerful plugin that you can use to easily and quickly create a multilingual WordPress website.WPML doesn’t just translate – it enhances your website’s multilingual SEO, ensuring you rank well in multiple languages. WPML SEO automatically creates hreflang tags, allows you to translate your global SEO texts, lets you localize breadcrumbs, and more. Multilingual SEO means optimizing your website for multiple languages.This is true even if your website only targets a small geographic area. For example, if your website targets visitors in California, a significant portion of your visitors speak Spanish as their preferred language. By offering your site in both English and Spanish, you can make sure that everyone has a great experience. But before we get to all that information, let’s quickly go over the biggest benefits of using multiple languages on WordPress.These tags are a form of markup that communicates to a search engine which version of a webpage should be shown to a user. They can be used to distinguish between pages tailored to different regions, pages written in different languages, or a mixture of both. When targeting international markets, you need to make it easy for users of different languages to find the right version of your site via search engines. Most websites will fare best with subdirectories for their multilingual setup. Some translation plugins can automatically handle hreflang tag generation. https://dvmagic.online/seo-new-zealand/